Morn Laser announced its new brand visual identity last Friday. The new corporate brand system is endowed with profound meanings.
Entering the 14th year of establishment, Morn Laser ushers in a historic innovation focusing on smart manufacturing and brand recognition. In six months of preparation work, Morn Laser fully upgraded its brand and product image, making giant strides in the direction of service-oriented smart manufacturing enterprises.
New Logo vs. Old Logo
Morn Laser’s new logo is designed in quite an expressive form. The new logo features two words “MORN” and “LASER” as the base, with “M” taking the shape of a mountain. The brand’s standard colors – Klein Blue and Innovation Yellow – are derived from the infinite universe and planet of nature, symbolizing our brand spirit of vitality, trust and technology.
Standard colors of Morn Laser corporate identity
New logo applied against different backgrounds
The mountain-peak-shaped letter “M” shows the grace of taking the broad view on top, with all mountains in a single glance, signifying the spirit of Morn Laser always surmounting the absolute height. The “M” is expressed in two parts like two mountains standing up against each other, demonstrating Morn Laser’s development concept of win-win cooperation. Auxiliary graphics and shading extended from the main body of “M” create an excellent visual image that is rich, vivid and dynamic.
Morn Laser’s auxiliary graphics and shading
The letter “M” stands at the most stable 30° angle
Morn Laser official website
Morn Laser business card
Morn Laser T-shirt
The release of the corporate identity, coupled with product technical upgrades and our global strategies, will accelerate our growth strategy to drive metal processing transformations for our global clients, better helping them move from industry 4.0 to the next.